Service: Branding & Logo, Product Design, Photography
Nalen Ayurveda is a skincare brand with products that are natural, vegan, organic and using plant-based Ayurvedic ingredients and sustainable packaging.
The contrasting colour blocks and angles on the branding are used to symbolise the eternal quest for balance in Ayurveda.
Using simple and clean lines, Sanskrit wording is used on the products to recognise the Indian roots and heritage of the brand. The colours of the products and packaging are based on the five elements of nature in Ayurveda; Space (akasha), Air (vayu), Fire (tejas), Water (jala), and Earth (prithvi).