Ming River

Service: Explainer Video

Baijiu is the world's most popular distilled spirit. Each year, China's thousands of distilleries produce about 10 billion litres of baijiu, an amount greater than the global production of whisky, vodka, gin, rum and tequila combined. But outside of China, there is a limited understanding of the spirit. 

We storyboarded and put together the script with the Ming River team. We shot the entire video on a green screen and in post-production, our team hand drew illustrations, animated assets and transition to create set short and entertaining category videos that can be used on Youtube and Instagram.

Service: Brand Video

A Ming River Portrait is the story of a bartender and their relationship with Ming River Sichuan Baijiu.

Service: Instructional Video

Lars Bender shows the step by step direction to his Ming River cocktail Dear Summer.

Service: Brand Video

2020 has been a challenging year for everyone but as we slowly come to accept the new "normal", we are fascinated by the stories of the human spirit to adapt and to move forward. 

The story of Tarek and Andreas falls under this category. This video was produced for Ming River to celebrate their combined spirit to innovate during the lockdown, by creating a concept on Instagram and turning it into a fun and innovative brand.

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