Baijiu is the world's most popular distilled spirit. Each year, China's thousands of distilleries produce about 10 billion litres of baijiu, an amount greater than the global production of whisky, vodka, gin, rum and tequila combined. But outside of China, there is a limited understanding of the spirit.
We storyboarded and put together the script with the Ming River team. We shot the entire video on a green screen and in post-production, our team hand drew illustrations, animated assets and transition to create set short and entertaining category videos that can be used on Youtube and Instagram.