“Why does Berlin not have a beer week? It was a simple question Tiffany Herrington asked Stefan Krueger back in 2015. That question turned into a conversation, which then became an event, when they connected with Dirk Hoplitschek to form the dream team becoming the official founders of Berlin’s most famous craft beer festival, Berlin Beer Week.”
The ethos of Berlin Beer Week is to bring together a select group of local and international artisanal brewers to run events at various locations around Berlin. The locations range from restaurants, brewpubs, beer bars, bottle shops and educational institutions. With the underlying mission to promote local businesses and people producing great beer!
Berlin Beer Week is now in its third iteration. The event has gotten bigger year-on-year, evinced in the number of breweries and partners for this year’s events.
Tiffany is originally from California; a lawyer by trade, but discovered her love for beer while living in Seattle. From an initial curiosity, mixed in with European city hopping, and a beer drinking sabbatical – she was reborn a brewer.
Stefan is a Berliner and serial entrepreneur, discovered “good beer” after a life-changing trip in America, when he met Gregg Koch, co-founder of the legendary Stone Brewing Company and had his first every Stone IPA. After returning to Berlin and noticing how dire the selection of beers was at the supermarkets, he decided to get into distribution and even launched his own pop-up craft beer bar, which was one of the first in Berlin.
Dirk is a Berlin native and self-taught beer enthusiast. His introduction to craft beer was through trying anything that didn’t look generic at the speciality beverage stores. These experiences lead to Dirk co-founding Bier-Index.de, a beer-reviewing platform. He also works as a beer writer for Mixology Magazine, and is part of the Bierlinie distribution team.
In combination, the founders have a ton of energy, knowledge and passion for beer. Along with the connections and entrepreneurial mind-set they have scaled Berlin Beer Week to what it is today.
Craft Beer has taken a bit of time to reach Germany, primarily due to local resistance and the nationalistic approach towards Reinhetsgebot, the purity law that has defined beer in Germany for centuries. In a way this tradition has been hijacked by larger industrial beer markers to create a very large barrier of entry for independent breweries, by producing mass scale, low priced beer. This makes it very hard for smaller producers to compete with the economies of scale.
Luckily for us in Berlin there has been a massive wave of craft beer bars opening across the city, thanks to rising demand from consumers wanting to pay a bit more for quality and originality. It is however, a long road ahead before we start seeing more craft beer in people’s homes in Berlin, but the potential is huge and thus we are fortunate to have Tifanny, Stefan and Dirk as flag bearers for artisanal and independent beer makers.
The Kick-off Party of Berlin Beer Week is on July 21st and there will be a craft beer cruise, equipped with over 40 beers from more than 40 local, national and international breweries.
It will be craft beer heaven for 4 hours as you cruise through the centre of Berlin. It will be one party you do not want to miss. Tickets are limited and you can buy them here: Kick-off Party Tickets
Berlin Beer Week 2017 Quick facts
A ten-day, multi-venue celebration of craft beer culture and
community with numerous events taking place throughout the capital.
Dates: July 21 – 30
*Image Credits: Berlin Beer Week & Berlin Loves You